Mark Halperin: Journalist or Image Obsessed Politician?

Halperin says here that Oprah's star power won't contribute much for Obama.

It’s well reasoned. But is it his honest opinion or is he trying to just to show everyone that he is being consistent with his recent renouncement of his own obsession horse race politics and valuing style over substance? In other words, did Halperin just write a news article or an article that says, "hey look at me everyone! I can be smart and against tabloid politics! Wheeeee! Like me, like me, like me!"